As the official Canadian whisky of the Detroit Red Wings and distilled across the river from Detroit in Windsor, Ontario, J.P. Wiser’s celebrated the neighborhood rivalry of the two cities with the Wiser’s Cup. The first-ever Wiser’s Cup was a hockey game between two recreational teams from Windsor, ON, and Detroit, MI, hosted at Little Caesars Arena – home to the NHL’s Detroit Red Wings. Both teams represent what it means to be “Wisely Done”– in other words, they go against the grain. They follow their own path. They do things their way.