It took a bottle of Coke and a handful of real magic to make people waiting in line Happy to Queue. This Ganpati, Mumbai experienced the point of view of a Coke bubble, as it rises to the top of an open bottle. How? Quite simple, really. We designed a special waiting line, in the shape of a Coke bottle, complete with refreshing, fizzy Coke, breezy corridors and aroma dispensers. The aim was to make the waiting people feel refreshed at the end of the line. When it came to it, they were all Happy to Queue.
