Foodmarks are like landmarks, but more delicious, and they include three key ingredients: the perfect moment, the perfect meal, and an ice-cold Coca-Cola. They are inspired by cultural moments, movies, must-see destinations, and more. To celebrate the launch, Coca-Cola debuted immersive Foodmark experiences, taking place in NYC, Rio de Janeiro, Delhi, Hong Kong, and Bangkok. Foodmarks are a continuation of the brand's “A Recipe for Magic” campaign, which celebrates the magic of shared meals and the incredible human connections that happen when we gather with others to enjoy a meal together.