Coca-Cola's latest campaign for Paris 2024 celebrates the power of sport to unite people across cultures. Featuring a central theme of hugs, the campaign showcases moments of athletes embracing each other at the Olympics, sparking a ripple effect of connection among spectators. The campaign includes a brand film, specially designed cans, and collaborations with French artists. Dynamic digital content will capture and share real-time hugs during the event. This initiative highlights Coca-Cola's commitment to promoting unity and human connection through sports.