As official broadcaster of Euro 2024 in the Netherlands, Ziggo Sport launched a major awareness campaign to generate attention for the tournament and for Ziggos' offerings. Developed by Ogilvy Amsterdam, "Experience the Love for Football Together" brings the Netherlands together to celebrate the love of football with Ziggo. The main spot utilizes the classic song "Wat is dan liefde" ("What is love") to envoke the joy and agony that only football can bring. Because for football fans, whether their club wins or loses, the love for the sport always remains.
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