As official broadcaster of Euro 2024 in the Netherlands, Ziggo Sport launched a major awareness campaign to generate attention for the tournament and for Ziggos' offerings. Developed by Ogilvy Amsterdam, "Experience the Love for Football Together" brings the Netherlands together to celebrate the love of football with Ziggo. The main spot utilizes the classic song "Wat is dan liefde" ("What is love") to envoke the joy and agony that only football can bring. Because for football fans, whether their club wins or loses, the love for the sport always remains.
![Experience the Love of Football Together — Ziggo Sport Older man and young child embracing in crowd at football match with text overlay "Voel de liefde voor voetbal"](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/work_01.jpg?itok=y4tUNded)
![Experience the Love of Football Together — Ziggo Sport Man and woman celebrating at football match with text overlay "Voel de liefde voor voetbal"](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/work_02.jpg?itok=G9j-KAW0)
![Experience the Love of Football Together — Ziggo Sport Man nervously crossing hands in front of bowed head with text overlay "Voel de liefde voor voetbal"](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/work_03.jpg?itok=isCKVycr)
![Experience the Love of Football Together — Ziggo Sport Man celebrating in crowd at football match with text overlay "Voel de liefde voor voetbal"](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/work_04.jpg?itok=FbLMGR3S)
![Experience the Love of Football Together — Ziggo Sport Two women sitting on couch with favorite team's gear on watching football match excitedly with text overlay "Voel de liefde voor voetbal"](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/work_05.jpg?itok=ULkOF5wp)
![Experience the Love of Football Together — Ziggo Sport Woman with excited expression with text overlay "Voel de liefde voor voetbal"](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/work_06.jpg?itok=ylm2t0d_)