For it's new Spanish-language campaign, IKEA eschewed one-size-fits all and created a campaign that celebrates the language and its intricacies. "Como Tú le Digas, lo Tenemos" ("Whatever You Call it, We Have It"), created by Ogilvy New York and Ogilvy Miami, embraces the debates that make the language and its speakers so fun and unique. Bolsa or Funda? Zafacón or basurero? Whatever you call it, IKEA has it.