"Coke Zero Auditions" plays off a universally well-known method acting routine where actors pretend to sip an imaginary beverage, and try to do it as convincingly as possible. Aspiring actors were asked to audition for the campaign by imagining that they’re drinking a Coke Zero. But the twist was the auditions weren’t for a campaign — the auditions were the campaign. The clips of actors drinking from invisible cans perfectly demonstrates how a Coke Zero refreshes while having zero impact on your calorific intake. With no copy and no product, the ads demonstrate what Coke Zero is all about in the most minimalistic, simple and striking way possible.