Consumers are well aware of the danger of the sun, from severe burns to skin cancer. But only 14% of them know that the sun is also dangerous at sunrise and sunset. Vaseline and Ogilvy Singapore created a campaign to convey the need to wear sunscreen in the early morning and evening hours to protect your skin from the damaging effects of the sun. A series of print ads deftly turned sunsets and sunrises into the universal warning sign, the exclamation point.
![Sun Warnings - Vaseline | Ogilvy Sun Warnings - Vaseline | Ogilvy](/sg/sites/g/files/dhpsjz336/files/styles/our_work_image_gallery_720_w/public/work/details/work-sun-warnings_.jpg?itok=1V0y4rYw)
![Sun Warnings - Vaseline | Ogilvy Sun Warnings - Vaseline | Ogilvy](/sg/sites/g/files/dhpsjz336/files/styles/our_work_image_gallery_720_w/public/work/details/work-sun-warnings_2.jpg?itok=lMitOCfh)
![Sun Warnings - Vaseline | Ogilvy Sun Warnings - Vaseline | Ogilvy](/sg/sites/g/files/dhpsjz336/files/styles/our_work_image_gallery_720_w/public/work/details/work-sun-warnings_3.jpg?itok=TR6T-h2K)
![Sun Warnings - Vaseline | Ogilvy Sun Warnings - Vaseline | Ogilvy](/sg/sites/g/files/dhpsjz336/files/styles/our_work_image_gallery_720_w/public/work/details/work-sun-warnings_4.jpg?itok=_L-Ncz3H)