Thailand grapples with the highest burn-related mortality rate in Southeast Asia, shining a spotlight on the critical scarcity of skin donations, as revealed by alarming 2022 statistics.
Enter the unexpected hero in this narrative—Vaseline. Embracing its timeless mission of providing Healthy Skin for All since 1870, Vaseline responded to a literal "call for help" initiated by The Thai Red Cross. The lack of awareness prompted a plea in Thailand's leading newspaper, seeking support for burn victims through skin donations.
In a bold move to emphasize the urgency of the situation, Vaseline forged an unconventional alliance with gamers, a community intimately familiar with the value of 'SKIN' in their virtual realms. Harnessing the concept of in-game skins, which possess tangible value and tradability, Vaseline introduces "Skins for Skin."