Despite being one of the most essential industries of our time, Early Childhood Education is often seen as a sub-optimal career choice.
To bring the importance of Early Childhood Education to the top of people’s minds, the Early Childhood Development Agency developed a campaign series, “Shaping Our Tomorrow”. The campaign showed greater coverage of the important work of early childhood educators, highlighting their invaluable role in building strong foundations for life — that the better future that we aspire to have tomorrow is being shaped today in this sector.