Snacking and sports-watching are inseparable experiences. To make Pringles a top-of-mind choice for sports-watching occasions, Kellanova’s Moneyball campaign uses a cinematic approach combined with dramatic flair to highlight how good Pringles is as a companion. More than just a crisp to snack on, Pringles adds on to every sports-watching experience with crisps so delicious, even missed moments feel just as good. The campaign made waves across APAC markets like India, Australia, New Zealand, Thailand, Korea, and Japan.