OOHA is an unknown challenger soda launching in Thailand. In a saturated market full of soda varieties, there was a challenge to stand out from the crowd.
What’s unique about OOHA is that the name perfectly expresses the visceral reaction of drinking OOHA, where every sip contains an explosion of 2 flavours. With a cheeky, witty strategy, OOHA decided to make their brand famous, by making the brand name famous.
Through an epic series of silly supersonic short films; action, horror, sports, comedy, and more, the “OOOOOHHHHAAAA” expression became the centre stage of everything worth getting excited for. And through these expressions, OOHA became a catchy, meme-worthy earworm that made the drink famous.