Ogilvy Singapore and Pringles found an unconventional way to talk about the new and improved intense taste of Pringles’ core flavours, Original and Sour Cream & Onion for the Thai market. This improved intense burst of flavour was highlighted through humour-based communications that dramatised the visceral impact each Pringles chip will have on one’s taste buds. Each bite is so subliminal that it can transport one to a whole new world. Figuratively, of course.