As the world's largest sporting goods retailer, Decathlon aims to use their launch in Singapore to encourage locals to enjoy all that sports can offer. But for those who are less exposed to different sports and don’t know the rules of each game, starting can be daunting.
“The first rule is play” breaks that barrier by showing the best that sports has to offer, even when played without following any conventional sporting rules. Melding action-packed videography with genuine expressions of joy made Decathlon’s first-ever brand campaign a smashing success in inspiring play among Singaporeans.
