We developed a matrix interrogating true influence across our 8 markets, including data from top-engaged Gen Z platform TikTok — which led to our partnership with Win Metawin, a foodie and Coke drinker.
Knowing the authenticity and how fans craved insight into their favourite influencers’ lives, we co-created closely with Win on a true, compelling story his fans would love, uncovering his Recipe for Magic and even having his family join in on the launch film — creating a relatable story of human connection that inspired Gen Zs to have magical mealtimes with loved ones over Coke and Meals.