Our Team

Roberta, CEO of Ogilvy Italy  since 2018. Previously, she gained extensive  experience in some of the most important agencies in the WPP Group including Y&R (now VMLYR) and JWT (now WT). She then chose to further explore the world of digital and branded content by giving her own contribution to the growth of Condè Nast (as senior Vice President) and in the role of  General Manager for Vice Italia where she managed, in particular,  projects that connected big brands to the world of editorial storytelling for millennials.

After 4 years in publishing, she returned to the world of leading communication agencies and joined Ogilvy where she has found fertile ground to express her skills and to foster her passion for communication and innovation. 

Roberta  believes that sharing, good relationships and a healthy and stimulating environment are the key to good  productive work. She has always focused on the human factor, a combination of talent and passion, to fuel the success of an agency. 

Passionate about good food and good wine, she loves poetry which although easily forgotten, she says, leaves an indelible mark. She loves the countryside, animals and outdoor sports. She lives in Milan with her young family and a household of pets. 

In Ogilvy she has found the place where she can best express her attitudes and her desire to continue growing, transforming, and overcoming important challenges.

After a period spent as a recordist assistant, in 1996, he graduated in art direction, successively working in both leading national and international advertising agencies. He first started in Young & Rubicam, later moving to D'Adda, Lorenzini, Vigorelli and subsequently since 2000, he worked in DDB, DLVBBDO and Armando Testa in Milan with the role of Creative Director. In 2009, he relocated to New York after being appointed as the Worldwide Creative Director for Jaguar and other luxury brands of the Havas group.

Two years later, he returned to Italy to become the Executive Creative Director of Ogilvy & Mather Advertising and in 2013, he became the Chief Creative Officer of Ogilvy Italy. In his portfolio there are national and international awards, including Cannes Young Lions, Grand Prix at ADCI, New York Festivals, Epica, Cannes Lions, Clio and D&AD.

During his extensive career, he has written about art, taught advertising and collaborated with the Triennale Museum in Milan. Passionate about photography, in 2005, he took up a career as an artist. Today, his works are exhibited in contemporary art galleries in Milan, Paris, Istanbul and New York.

Federica is Chief Operating Officer at Ogilvy Italy, bringing 18 years of international experience in marketing and integrated communications.

She directly supports Roberta La Selva, CEO of Ogilvy Italy, in the overall management of operational activities. Her objectives include optimizing internal processes, guiding the agency towards new challenges, consolidating its leadership position in the communications market, and serving as a valuable strategic bridge with CFO Adriano Rosano to achieve ambitious international targets.

Previously, she successfully held the roles of Managing Director and Business Development Director at Ogilvy, contributing significantly to the growth of the client portfolio and the development of new business opportunities for the agency. Her career at WPP began in 2016 as Chief of Staff, where she played a key role in the management of cross-functional projects and in coordination between the group's diverse operating companies, facilitating the integration of expertise.

As Chief Financial Officer of Ogilvy Italy, Adriano plays a pivotal role in the agency's strategic decision-making. He is guided by a strong philosophy: finance must extend beyond simply measuring performance; it should actively orient the business and generate lasting value.

Adriano's journey with Ogilvy began in 2006, where he steadily advanced through positions of increasing responsibility within the Finance area until 2018. Following this, he relocated to WPP's global headquarters in London, contributing to the development of worldwide Business and Finance Transformation initiatives.

Before joining Ogilvy, Adriano gained extensive experience across diverse sectors, including communications, audit & consulting, and financial services. This breadth of experience cultivated his keen ability to grasp the essence of a business even before analyzing its metrics.

He champions the idea that numbers are a foundational tool for construction and innovation, not just evaluation, and that success flourishes in an environment where people and creativity can thrive.

In his personal time, Adriano embraces curiosity, enjoying travel with his wife, discovering new roads on his motorbike, and cherishing good dinners with friends.

Daniela has more than 30 years of experience leading and growing award winning global and local brands. 
She began her career in a boutique agency in Milan, working on different accounts and industries in Finace, Telco&Tech, FMCG, Food&Beverage.
She then joined Ogilvy to lead global and local brands (American Express, Unicredit, IBM, Nestlé, Unilever, Wind Tre), and manage inter-agency teams across different disciplines.
She specializes in developing integrated, multi-market campaigns for global, regional and local clients.During her career, she has focused on developing an integrated working culture with multidisciplinary teams. In recent times, she has built out offers focusing on branding,  digital and customer engagement and commerce.

Her greatest effort is to focus on driving client satisfaction and measurable business results.

After pursuing her studies in Marketing at the Middlesex University of London, she kicked off her career in 2013.​

Over the years, Lidia has gained working experience in Milan, London and Sydney, serving as a strategic and business partner to develop and deliver core Human Resources initiatives - filling roles with a country specific, as well as a regional remit. ​

She joined Ogilvy in 2023 to lead the HR department of the agency, liaise with the EMEA People network and partner with the local leadership team to ideate and implement effective people strategies. In her role, she is resposibile for various activites, including, but not limited to: people performance, learning and development, employee relations, rewards and recognition, talent acquisition, budgeting and compensation planning.​

Francesco joined Ogilvy Italy in 2022 to lead and develop business, offering and capabilities in Health division. He has overseen global and local accounts since, taking roles of both creative hub and spoke for Pharmaceutical brands, and co-operating closely with WPP companies around the world. Previous professional experiences include Health & Wellness BU Director in Thenewway (The Bloc), and client leadership roles in Serviceplan Group and Publicis Groupe.

To a diverse and integrated experience in Health communication across channels, stakeholders and brand management, Francesco adds a strong strategy-driven approach, successfully applying behavioral science in healthcare projects, and a proven role of leader and facilitator in global-to-local campaigns.

Co-creation models and processes are also a defining factor in the project he leads – from internal and external boards to innovative formats such as health hackathons, he always strives to build a shared vision and effort between pharmaceutical companies, scientific communities, institutions, patient groups and opinion leaders.

Head of Social con una passione per il digitale e i nuovi media. È sempre aggiornata sulle nuove tendenze e sulle ultime innovazioni dei social media. Precisa e orientata ai dettagli, è in grado di gestire flussi di lavoro complessi e di fornire il lavoro al meglio delle possibilità del suo team, in termini di tempistiche ed esecuzione.

Lavorando nel settore dal 2014, è in grado di comprendere i canali migliori per raccontare la storia di un brand, guidando i consumatori nel loro percorso personale verso l'acquisto.

For over 10 years, Antonella has been working on performance analysis across a wide variety of data. Translating analytical findings into the language of decision-makers is her ultimate goal. In her role as Head of Data & Analytics at Ogilvy, she works closely with Strategic Planners and CX Designers on data-driven projects to identify trends and strategic insights to support the various areas of the agency, to understand the evolution of the consumer experience through data, and to provide support and guidance for marketing plan strategies.

Over the years, she has had the opportunity to support international clients in various sectors: media, public utilities, sports, automotive, and food.

With 15+ years of experience in User and Customer Experience Design, Marco has a problem-solving approach in the areas of business strategy, brand experience, and digital transformation.

As Head of Customer Experience & Digital, he leads the Experience Team, overseeing all related activities for both online and offline projects, working closely with Strategists, Creatives, and Technologists.

Marco began his career in the creative and communication industry in 2009, working as a Designer at WIRED Magazine. After this inspiring experience, upon obtaining a Master's degree in Communication Design from the Politecnico di Milano, he joined Ogilvy in 2011, where he started working as a UX Designer.

As Head of Operations at Ogilvy, she manages the daily activities within the Program Management Office (PMO) to ensure that teams, programs, and projects achieve the organization's goals and requirements. She ensures compliance with policies and internal control requirements through process audits. She performs ongoing business improvement analyses, identifying critical success factors and key challenges of programs/projects, and implements continuous improvement opportunities related to the existing approach to programs/projects and related tools/services. She standardizes and introduces economies of scale in project execution, improving business performance. She oversees key business processes and the production planning process, ensuring the achievement of key performance indicators (KPIs).

She possesses strong multi-project management skills, with experience in overseeing the organization, prioritization, planning, and execution of multiple projects and programs, from the definition phase to implementation.

Over the past 25 years, she has worked in the Digital and Brand Entertainment sector, focusing on the management and supervision of all activities related to operations and delivery, with a particular focus on global digital platforms. Her career has allowed her to develop a multifaceted professional skillset.

Sanam Bartoletti is Head of Production at Ogilvy, where she actively participates in all phases of the agency’s creative process. She ensures seamless production integration from concept to execution, supporting creative teams in feasibility assessments, production choices, and cost evaluations.

Her background is the result of a unique cultural mix: a Persian mother, an Italian father, and a British education.

Growing up among different languages and cultures, she turned cross-cultural exchange and mediation into her strengths, shaping a distinctive approach both professionally and personally.

After earning a degree in Sociology of Consumerism she began her career in New York with Missoni, later experiencing the thrill of the Turin 2006 Olympic Ceremonies with Filmmaster Events. She then spent 12 years at Mov&Co., transforming the festival into a true creative and production laboratory for young Italian talents.

She later joined Publicis Milan, where she worked as a Senior Producer in the Heineken Global team, leading some of the brand’s most important international campaigns.

Sanam can't resist gummy bears, speaks four languages (three on daily basis), and is the mother of two children, one of whom is already a teenager.