Our Team

Roberta, CEO of Ogilvy Italy  since 2018. Previously, she gained extensive  experience in some of the most important agencies in the WPP Group including Y&R (now VMLYR) and JWT (now WT). She then chose to further explore the world of digital and branded content by giving her own contribution to the growth of Condè Nast (as senior Vice President) and in the role of  General Manager for Vice Italia where she managed, in particular,  projects that connected big brands to the world of editorial storytelling for millennials.

After 4 years in publishing, she returned to the world of leading communication agencies and joined Ogilvy where she has found fertile ground to express her skills and to foster her passion for communication and innovation. 

Roberta  believes that sharing, good relationships and a healthy and stimulating environment are the key to good  productive work. She has always focused on the human factor, a combination of talent and passion, to fuel the success of an agency. 

Passionate about good food and good wine, she loves poetry which although easily forgotten, she says, leaves an indelible mark. She loves the countryside, animals and outdoor sports. She lives in Milan with her young family and a household of pets. 

In Ogilvy she has found the place where she can best express her attitudes and her desire to continue growing, transforming, and overcoming important challenges.

After a period spent as a recordist assistant, in 1996, he graduated in art direction, successively working in both leading national and international advertising agencies. He first started in Young & Rubicam, later moving to D'Adda, Lorenzini, Vigorelli and subsequently since 2000, he worked in DDB, DLVBBDO and Armando Testa in Milan with the role of Creative Director. In 2009, he relocated to New York after being appointed as the Worldwide Creative Director for Jaguar and other luxury brands of the Havas group.

Two years later, he returned to Italy to become the Executive Creative Director of Ogilvy & Mather Advertising and in 2013, he became the Chief Creative Officer of Ogilvy Italy. In his portfolio there are national and international awards, including Cannes Young Lions, Grand Prix at ADCI, New York Festivals, Epica, Cannes Lions, Clio and D&AD.

During his extensive career, he has written about art, taught advertising and collaborated with the Triennale Museum in Milan. Passionate about photography, in 2005, he took up a career as an artist. Today, his works are exhibited in contemporary art galleries in Milan, Paris, Istanbul and New York.

Born in Milan on 1962 Marco’s career at Ogilvy began is 2006 as Chief Financial Officer at Ogilvy & Mather Itay. He begins his professional path on 1987, before achieving his degreee in Business Administration. Since 1992 he operates in the media sector, initially in an editorial company ad later in care of an advertising concessionaire , in a media center and finally in an advertising agency.During these years, he faces contexts in continuous evolution, management changes, fusion and acquisitions.Today his major responsibility is in support of the commerciale department concerning contract drafting.
In 2020 Marco assumed the role of Chief Operating Officer and in this role he was responsible for mergers, acquisitions and the financial support for all departments of the Ogilvy & Mather Italian group.
Passionate abouT Classic Music
He enjoys many sports including footbal, running and cycling.

Federica is the Managing Director of Ogilvy Italy, with 15 years of experience in international marketing and integrated communication. In this role, she ensures strategic alignment and leadership across the various areas of the agency, guaranteeing an integrated vision and close collaboration between the Heads of the capabilities of Ogilvy Italy.

In her current role, Federica is responsible for the operational management of Ogilvy Italy, overseeing all activities and leading the team towards excellence and innovation. In close collaboration with the CEO, she acts as a point of reference for problem-solving and operational management. Furthermore, she is passionately dedicated to developing a work environment and corporate culture that promote collaboration and proactive thinking, inspiring and motivating the team to achieve new milestones.

Having joined WPP in 2016 as Chief of Staff, she managed the Group's clients and special projects for all operating companies of the Italian Holding (approximately 60 legal entities). Since 2019 at Ogilvy, she has contributed to business growth, aligning new opportunities with the agency's creative, cultural, and business objectives.

Daniela has more than 30 years of experience leading and growing award winning global and local brands. 
She began her career in a boutique agency in Milan, working on different accounts and industries in Finace, Telco&Tech, FMCG, Food&Beverage.
She then joined Ogilvy to lead global and local brands (American Express, Unicredit, IBM, Nestlé, Unilever, Wind Tre), and manage inter-agency teams across different disciplines.
She specializes in developing integrated, multi-market campaigns for global, regional and local clients.During her career, she has focused on developing an integrated working culture with multidisciplinary teams. In recent times, she has built out offers focusing on branding,  digital and customer engagement and commerce.

Her greatest effort is to focus on driving client satisfaction and measurable business results.

She is the Business Leader of the Advertising Branded Content and Experience. 

After pursuing her studies in Marketing at the Middlesex University of London, she kicked off her career in 2013.​

Over the years, Lidia has gained working experience in Milan, London and Sydney, serving as a strategic and business partner to develop and deliver core Human Resources initiatives - filling roles with a country specific, as well as a regional remit. ​

She joined Ogilvy in 2023 to lead the HR department of the agency, liaise with the EMEA People network and partner with the local leadership team to ideate and implement effective people strategies. In her role, she is resposibile for various activites, including, but not limited to: people performance, learning and development, employee relations, rewards and recognition, talent acquisition, budgeting and compensation planning.​

Luca began his career in semiotic research and trend forecasting, where he developed a strong experience in defining the values and the cultural impact of brands.​ Having both a creative and marketing management background, he has the experience to support brands in every step from business objectives to their interactions with the consumer, always with a focus on innovation and lateral thinking.​

Starting with Ogilvy Change in 2015, he was one of the first in Italy to systematically apply behavioral sciences within advertising, from on/off-line experience architecture to strategic planning and brand building, always trying to intercept the deepest motivations that move people to choose.​

When he's not thinking about strategies, he paints, writes music and poems, but above all he continuously reads essays on topic as different as possible from his work to find new inspirations and ideas.​

Francesco joined Ogilvy Italy in 2022 to lead and develop business, offering and capabilities in Health division. He has overseen global and local accounts since, taking roles of both creative hub and spoke for Pharmaceutical brands, and co-operating closely with WPP companies around the world. Previous professional experiences include Health & Wellness BU Director in Thenewway (The Bloc), and client leadership roles in Serviceplan Group and Publicis Groupe.

To a diverse and integrated experience in Health communication across channels, stakeholders and brand management, Francesco adds a strong strategy-driven approach, successfully applying behavioral science in healthcare projects, and a proven role of leader and facilitator in global-to-local campaigns.

Co-creation models and processes are also a defining factor in the project he leads – from internal and external boards to innovative formats such as health hackathons, he always strives to build a shared vision and effort between pharmaceutical companies, scientific communities, institutions, patient groups and opinion leaders.

Marketing professional with over 15 years of experience, Paola combines a global vision with a passion for creating authentic connections between brands and consumers. Specialized in social media, PR, and influencer marketing, she has led successful teams and campaigns for international brands such as Lavazza, Barilla, Discovery, and Heineken at agencies like Sky, McCann, and We Are Social. Today, Paola offers her clients a unique combination of creativity, strategy, and project management, developing innovative solutions and guaranteeing concrete results.

Head of Social con una passione per il digitale e i nuovi media. È sempre aggiornata sulle nuove tendenze e sulle ultime innovazioni dei social media. Precisa e orientata ai dettagli, è in grado di gestire flussi di lavoro complessi e di fornire il lavoro al meglio delle possibilità del suo team, in termini di tempistiche ed esecuzione.

Lavorando nel settore dal 2014, è in grado di comprendere i canali migliori per raccontare la storia di un brand, guidando i consumatori nel loro percorso personale verso l'acquisto.

For over 10 years, Antonella has been working on performance analysis across a wide variety of data. Translating analytical findings into the language of decision-makers is her ultimate goal. In her role as Head of Data & Analytics at Ogilvy, she works closely with Strategic Planners and CX Designers on data-driven projects to identify trends and strategic insights to support the various areas of the agency, to understand the evolution of the consumer experience through data, and to provide support and guidance for marketing plan strategies.

Over the years, she has had the opportunity to support international clients in various sectors: media, public utilities, sports, automotive, and food.

With 15+ years of experience in User and Customer Experience Design, Marco has a problem-solving approach in the areas of business strategy, brand experience, and digital transformation.

As Head of Customer Experience & Digital, he leads the Experience Team, overseeing all related activities for both online and offline projects, working closely with Strategists, Creatives, and Technologists.

Marco began his career in the creative and communication industry in 2009, working as a Designer at WIRED Magazine. After this inspiring experience, upon obtaining a Master's degree in Communication Design from the Politecnico di Milano, he joined Ogilvy in 2011, where he started working as a UX Designer.

As Head of Operations at Ogilvy, she manages the daily activities within the Program Management Office (PMO) to ensure that teams, programs, and projects achieve the organization's goals and requirements. She ensures compliance with policies and internal control requirements through process audits. She performs ongoing business improvement analyses, identifying critical success factors and key challenges of programs/projects, and implements continuous improvement opportunities related to the existing approach to programs/projects and related tools/services. She standardizes and introduces economies of scale in project execution, improving business performance. She oversees key business processes and the production planning process, ensuring the achievement of key performance indicators (KPIs).

She possesses strong multi-project management skills, with experience in overseeing the organization, prioritization, planning, and execution of multiple projects and programs, from the definition phase to implementation.

Over the past 25 years, she has worked in the Digital and Brand Entertainment sector, focusing on the management and supervision of all activities related to operations and delivery, with a particular focus on global digital platforms. Her career has allowed her to develop a multifaceted professional skillset.

Sanam Bartoletti is Head of Production at Ogilvy, where she actively participates in all phases of the agency’s creative process. She ensures seamless production integration from concept to execution, supporting creative teams in feasibility assessments, production choices, and cost evaluations.

Her background is the result of a unique cultural mix: a Persian mother, an Italian father, and a British education.

Growing up among different languages and cultures, she turned cross-cultural exchange and mediation into her strengths, shaping a distinctive approach both professionally and personally.

After earning a degree in Sociology of Consumerism she began her career in New York with Missoni, later experiencing the thrill of the Turin 2006 Olympic Ceremonies with Filmmaster Events. She then spent 12 years at Mov&Co., transforming the festival into a true creative and production laboratory for young Italian talents.

She later joined Publicis Milan, where she worked as a Senior Producer in the Heineken Global team, leading some of the brand’s most important international campaigns.

Sanam can't resist gummy bears, speaks four languages (three on daily basis), and is the mother of two children, one of whom is already a teenager.