Because true class today means making a commitment for tomorrow.
POINT.P, France's leading distributor of building materials, is launching a new BtoB campaign aimed at building professionals, designed to position the brand as the essential partner for energy renovation.
At the heart of a 360° campaign, a humorous digital film created by Ogilvy Paris features a craftsman played by Anthony Kavanagh. This colorful character is QUITE PROUD to be one of those professionals who have opted for more sustainable and comfortable construction. In a fast-paced, offbeat production, our artisan praises the merits of the RGE qualification, which enables him to upgrade his customers' homes from class F to class B.
Broadcast on social networks from 21 October to 31 December, this offbeat campaign aims to capture the attention of building professionals while raising awareness of the benefits of energy renovation and the importance of obtaining the RGE qualification, which is fully reimbursed by POINT.P if successful by the end of the calendar year.
Vincent Fièvre, Communications Director at POINT.P, comments : "POINT.P is always committed to working alongside artisans to support them in a major energy renovation project. We're helping them to obtain their RGE qualification, which is the key to enabling their customers to benefit from government and upgrade their homes. To do this, we are offering our customers the opportunity to take the exam free of charge in one of our 1,000 branches across France. This initiative is part of POINT.P's strategy to make construction more sustainable."
Lucile Le Barillier, Creative Director at Ogilvy Paris : "With a humorous, exaggerated tone, we created a world where artisans could recognize themselves, while being transported into an offbeat version of their daily lives. The idea was to surprise while remaining relevant, highlighting important issues in an engaging way."
By using humour and originality, POINT.P and Ogilvy Paris have created an impact campaign that should leave a lasting impression on building professionals.