FROM ARGENTEUIL TO ZOUFFTGEN, ALLIANZ FRANCE UNVEILS ITS NEW CAMPAIGN DESIGNED BY OGILVY PARIS
For over 4 years, Allianz France has been highlighting the proximity and commitment of its distribution networks through its various campaigns. This is also the case at the end of this year with a new TV campaign, which focuses on the presence of Allianz agents and advisers throughout France and the close, trusting relationship they have with their customers.
This new film, conceived in collaboration with Ogilvy Paris, revisits Allianz's historic signature, "Avec vous de A à Z) ("With you from A to Z") with astuteness and creativity, taking us on a tour of France from Argenteuil to Zoufftgen via Saint-Denis de la Réunion. The production was entrusted to Kate McMullen (Eddy) in the search for an authentic aesthetic.
The film follows the 26 letters of the alphabet, to the rhythm of an original composition by Circonflex and produced by Hogarth. What the 26 towns and cities in mainland France and the French overseas territories have in common is that everywhere an Allianz agent or advisor is there to support and protect their customers, whether individuals, businesses or professionals, on a daily basis.
Allianz France's proximity campaign highlights the importance of its territorial network, which is constantly being strengthened. With more than 2,600 branches throughout the country, including towns with fewer than 30,000 inhabitants and rural areas, and more than 10,000 agents and advisers, Allianz's distribution model enables it to offer a local service to its more than 5 million customers.
After numerous campaigns linked to its worldwide partnership with the Olympic and Paralympic Movements, the brand has chosen to bring its new local campaign to television for the first time. This campaign illustrates the power of the local, set against the brand's global reach, revealed at the Paris 2024 Olympic and Paralympic Games. By arousing the public's curiosity and interest, the aim is to forge an image of a brand that is welcoming and close to its customers, thereby establishing genuine proximity and generating renewed loyalty.
The campaign is being broadcast in France on TV channels (TF1 and M6), DTT and cable-Sat channels. The first advert was unveiled on Sunday 8 December in a 30-second version. It will be on air until 5 January 2025 and has been designed to appear regularly throughout the year. It will also be shown during the Christmas holidays in over 3,300 cinemas.
‘After the adventure of Paris2024 as a worldwide partner of the Olympic and Paralympic Movements, we have chosen to return to a theme that is dear to us, that of proximity. With its General Agents, advisers, wealth and social protection experts throughout mainland France and its overseas territories, Allianz France relies on a network that combines advice and proximity. These are the two dimensions that we are highlighting in this new campaign’, says Constance Wiblé, Head of Brand and Communications at Allianz France.
‘Through this film, Allianz France is expressing its commitment to supporting all policyholders as close as possible to their homes and needs, thanks to its distribution networks throughout France. In fact, 94% of French people can reach an Allianz point of sale in less than 20 minutes’, adds Christophe Dépont, Head of Brand, Advertising, Social Networks and Partnerships at Allianz France.
‘This tour of France turned out to be a real tour de force. Although it may seem like a simple idea, the film required a huge amount of work, agility and responsiveness from both Ogilvy and Allianz. And the result is delightful. A poetic ad, part documentary, part video clip, serving a simple, direct and authentic message: Allianz is by your side wherever you live,’ says Matthieu Elkaim, President and Chief Creative Officer of Ogilvy Paris.