In celebration of the Olympic Games Paris 2024, Coca-Cola has launched a multi-touchpoint online and offline campaign themed "Embrace Differences, Win Together," to invite Chinese consumers to celebrate the magic of connection. The Olympic Games-themed campaign includes a series of short films, outdoor advertisements, and online and offline interactive activations that allows users to virtually hug China’s top athletes. The Greater China campaign was developed in collaboration with WPP Open X, led by Ogilvy.
