Ogilvy Colombia reinvented the most affectionate Andean tradition in an effort to save lives. Over 300.000 children living in isolated communities in the Ecuadorian Andes suffer from chronic undernourishment, with almost no periodical medical visits.
To help, we took inspiration from the Sikinchi, a blanket that mothers use to carry their babies securely, and created the Mother Blanket. Taking cues from the traditional Andean textile, the Mother Blanket features the OMS Healthy Growth chart directly sewn into the design, printed in local dialects for mothers to easily understand.