Ogilvy has been growing brands and businesses since 1948. We continue that rich legacy through Borderless Creativity—operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Public Relations, Consulting, Advertising, Health, and Experience work fluidly across 131 offices in 93 countries.
Our Capabilities
Ogilvy creates advertising that is omnipresent in both the digital and physical worlds while being coordinated with each other. Our track record of creative excellence pushes us to continue telling stories that emotionally impact audiences and drive cultural boundaries into the mainstream.
Technological advances have changed advertising, but this does not mean that it is merely a delivery mechanism. How the message reaches the consumer is important, in fact it is crucial in today's digital environment. However, if you deliver something to the consumer that lacks emotional context, something that has been developed and created without knowing how consumers behave, react and think, it won't matter how seamlessly it has been integrated into their digital experience.
Even if we attain a great technological achievement, it will be lost among the thousands of other interactions the consumer has throughout the day. Because what sticks is what matters to them, what moves them, what inspires them, what drives them to act.
In an ever-evolving world, where brands and consumers move nimbly between physical and virtual environments, it is crucial that brands use technology in smart and useful ways. Every behavior, experience and expression of a brand has the potential to create value, but also to destroy it.
Today's brands are defined by their actions, not their words. In this context, it is critical for brands to create relevant personal interactions that create value. And this is where we come in. Our Digital Transformation experts help brands make innovation leaps that make them more valuable and important to the consumer, resulting in long-term sustainable growth.
Digital transformation is all about generating an enhanced customer experience, and to attain that, deep consumer insights are essential. At Ogilvy, we not only help brands to offer a better product or service, but to establish an emotional connection with consumers. We don't stop until the brand becomes something the consumer can't live without.
Because when brands become more valuable to customers, they, in turn, become more valuable to brands. In short, at Ogilvy, we are committed to helping brands create a better customer experience and, as a result, become more valuable and relevant in the lives of their consumers.
In an increasingly digitized world, where consumers expect personalized and impactful experiences, customer experience is the key to a brand's success. Every interaction, every contact, every detail counts.
At Ogilvy, we believe that customer experience is a key element in building lasting relationships and generating brand value. Our Experience Design experts work holistically to ensure that every contact point with the brand is an opportunity to surprise and delight the customer.
From the research and discovery phase, to defining the strategy and implementing technology solutions, our team focuses on creating relevant and unique experiences that connect emotionally with customers.
Customer experience is not just about technology, it is about people. That is why, at Ogilvy, we work closely with our clients to understand their needs and goals, and create experiences that surprise them and exceed their expectations.
Our client-centric approach has enabled us to create successful experience solutions in a wide variety of industries. From financial services to automotive to food and beverage, our experience solutions have helped brands around the world differentiate themselves and create lasting relationships with their customers.
At Ogilvy, we know that each client is unique, so we work on a customized basis to create public relation strategies that are tailored to your specific needs and objectives. Our team of communications experts develops and executes action plans that generate tangible and measurable results, from increasing brand visibility to enhancing reputation and customer loyalty.
Our PR services include crisis management, event planning, content creation and social media management, among others. We ensure optimization of each activity for the digital age, using analytics and tracking tools to guarantee the effectiveness of each action.
At Ogilvy, we believe that Public Relations is the key to building and maintaining a positive and strong image of a brand or company. Let us help you achieve your communication goals and build lasting relationships with your audience!
Our Clients
Our Team
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Constanza Archain
Chief Executive Officer Latina Sur
Constanza Archain is CEO of Ogilvy Latina Sur, leading operations in Argentina and Chile.
Throughout her 28 years in the advertising industry, she has excelled in her management by building a close and long-term relationship with clients such as SC Johnson, Mondelēz, Kimberly Clark, Coca Cola, Unilever, Johnson & Johnson, Grupo Bimbo, among others.
Passionate leader for creative and team work; she firmly believes that great ideas are achieved at the intersection of different disciplines, to impact in a real and positive way on business results and society.
She joined Ogilvy Argentina in 2000 where she led the management of the regional business. Previously, she had worked at Lintas Argentina, and was part of the Agulla & Baccetti team, the hottest and most creative local agency in those days.
She has been recognized as Women to Watch in 2018.
She graduated in Advertising at the University of Palermo. Mother of Manuel and Mora.
Claudia Garcia Rosa
Chief Financial Officer Latina Sur
Claudia García Rosa is CFO of Ogilvy in Argentina and Chile. She holds a degree in Business Administration and an MBA from CEMA.
In these twenty years of experience in the WPP Group, she has held different positions in the accounting, financial and management control environment, until 2018, when she was appointed CFO of the Ogilvy Group.
She has worked together with the management and commercial team acquiring diverse experiences and financial, commercial and resource management knowledge.
Currently, at Ogilvy, she renders services to various companies in different specialties within the communication field.
Claudia is a highly motivated professional with vast experience in managing all financial and commercial aspects.
Matias Finkelstein
HR Chief People Officer Latina Sur
Matias is the Chief People Officer for Ogilvy Latina Sur.
With a background in Supply Chain, Matias has found that working for the Human Resources area is the best way to impact on the lives of people and our society.
He joined Ogilvy at the beginning of 2023 to lead the Human Resources team from Mediamonks, where he spent 2 years as Sr. HRBP. Previously, he worked at Baker McKenzie, Thomson Reuters and Dow, among others.
Matias holds a degree in Foreign Trade from UCES. He undertook an executive program in HR from Universidad Torcuato Di Tella and a Master in International Economic Relations from UBA.
He is married and is the father of Emma and Asia.
Javiera Romero
Head of Strategy and Experience Latina Sur
Javiera is the Head of Strategy at Ogilvy Latina Sur, leading the Planning & Experience team for Chile and Argentina.
A publicist with more than 10 years of experience in the strategic area, she has developed her career in local and multinational agencies, collaborating with brands such as DTV, Latam Airlines, Heineken, Unilever, Coca-Cola, SC Johnson, Nestlé, Grupo Bimbo, among others.
Always focused on the strategic and creative development of brands, she creates and promotes the intersection between teams, areas and knowledge, in search of relevant ideas that generate a positive impact on brands and people.
Alejandro Garone
Chief Creative Officer Argentina
Alejandro is General Creative Director at Ogilvy Argentina.
He studied filmmaking at the Centro de Investigación Cinematográfica, becoming an integral film and television director. In 2002 he attended the creative school Brother, where he met Rodrigo Isaia, his partner in ideas, with whom he has been working as a duo until today for the last 21 years.
Along the way, they have worked together in different agencies such as Vegaolmosponce, DDB Argentina, JWT Argentina, Circus, and Selva working for brands such as Axe, Rexona, VW, Cola Cola, Sprite, Quilmes, IBM, Banco Santander, J&J, Milka and Directv among others.
This is his second season at Ogilvy, where he had already worked from 2006 to 2012. He returned as Creative Director in 2020 until appointed Chief Creative Officer in 2021, a position he still holds to date.
His work has been recognized in different national and international festivals such as Cannes, Clio, Círculo de creativos, Ojo de Iberoamérica, Fiap and El Sol.
Rodrigo Isaia
Chief Creative Officer Argentina
Rodrigo is General Creative Director at Ogilvy Argentina.
He has been passionate about advertising since he was a child, which is why he studied drawing from an early age, and when he grew up, he studied graphic design and architecture.
In 2002, he attended the creative school Brother, where he met his partner Alejandro Garone, with whom he works uninterruptedly until today, after 21 years.
His first job as senior art director was at the mythical Vegaolmosponce. He then was hired by agencies such as DDB Argentina, JWT Argentina, Circus, and Selva, working for brands such as Axe, Rexona, VW, Cola Cola, Sprite, Quilmes, IBM, Banco Santander, J&J, Milka and Directv among others.
This is his second season at Ogilvy, where he had already worked from 2006 to 2012. He returned as Creative Director in 2020 until appointed Chief Creative Officer in 2021, a position he still holds to date.
His work has been recognized in different national and international festivals such as Cannes, Clio, Círculo de creativos, Ojo de Iberoamérica, Fiap and El Sol.
Francisco Camacho
Chief Creative Officer Chile
Francisco is the CCO of Ogilvy Chile.
He is a publicist with more than 20 years of experience leading teams and agencies. A creative with a strong strategic focus, he believes in collaborative work and in the power of ideas that become popular and relevant because they are born from a deep understanding of today's society.
He is responsible for many of Chile's most memorable contents and has received awards in national and international festivals, such as Cannes Lions, El Ojo de Iberoamérica, FIAP, Achap and Effie.
Julian Pochetino
Head of Social Latina Sur
Julian is currently Head of Digital at Ogilvy with teams in both Chile and Argentina.
He studied creativity at the Escuela Superior de Creativos and film at the University of Buenos Aires. He is passionate about audiovisuals and has 9 years of experience in the market.
He has worked in multinational and boutique agencies, with top brands. He is also a filmmaker and a photographer.
Some of the brands he has worked with include Bimbo, Milka, Kit Kat, Maggi, Santander, Garbarino, RedBull, Noblex, Absolut Vodka, Jameson, Campari, Vespa, Supervielle, Nestle, Milo, McKay, Mustard.
Gaston Sueiro
Head of Production Latina Sur
Gaston is the Head of Production at Ogilvy Latina Sur.
He is an advertising producer with 20 years of experience and has knowledge of the industry and its regulations throughout the Latin American region. He analyzes, understands, and designs strategic production for advertising campaigns according to the communication needs of clients in the Latin American market, always aiming to achieve a high-quality final result while generating productivity and savings.
He considers himself a natural producer in life. He started his career at production companies before becoming part of agency production. This has helped him understand the advertising world from different perspectives and allows him to provide a more comprehensive service.
As an international producer, he has the opportunity to work with partners and suppliers from all over the world.
He also describes himself as a Project Leader because he can handle all the different production processes, clients, agencies, vendors, making the process more agile and efficient.
He defines himself as an agent of change, always thinking about how to improve things and processes. He enjoys teamwork, challenges, and creating narratives to tell stories and create experiences.
His first agency job was as a production assistant back in 2004 to work with brands like Coca Cola, Sprite, and Fanta, and then he continued to add to his portfolio and work for brands such as IBM, Banco Santander, SC Johnson, Milka, DIRECTV, Mondelez, Kimberly-Clark, Unilever, Glaxo, Pfizer, American Express, Axion energy, Nestlé, Cencosud, Bimbo, CCU, among others, as a senior producer.
In 2018, Gaston took on the position of Head of Production for Latina Sur.
Ideas
Careers - Work With Us
As our founder David Ogilvy put it, we seek people who are bigger and smarter than ourselves. That’s how we create a company of giants. We’re always looking for modern marketing and brand experts with big hearts and enormous talent.
Explore opportunities to work with us.
careers
Who We Are
Ogilvy was founded in 1948 as one office. Today, we operate as a creative network in 132 locations across 83 countries. In the course of this growth, the world has become effectively unrecognizable from what it once was.
Ogilvy has been there every step of the way, shepherding the world’s most successful brands through the uncertainty and helping them adapt and stay relevant for the long-term.
We have never lost sight of our purpose in the world: we exist to make brands matter.
We have succeeded because, despite the massive shifts that have occurred over the years, we have always operated in the way David Ogilvy envisioned. He created a corporate culture that deeply respected and cared about its people and its clients. We honor his legacy by operating with that same commitment.
Get Involved
We have many affinity-based communities that represent a global group of individuals from a plethora of backgrounds, identities, and lived experiences collectively committed to shaping and evolving Ogilvy's culture so that it is more equitable and inclusive for everyone.
These communities are composed of employees at every level of the organization and enable all of their members to actively participate in supporting Ogilvy’s Diversity, Equity, and Inclusion strategy and provide a safe environment for professional development, networking, and relationship building, especially with senior leader community members who are committed to serving as mentors and advocates for the broader group.
Some of our communities include RedLotus, Black Diaspora, and Pride. We are always open to creating more communities and doing more so that everyone feels seen, heard, appreciated, and valued
Talent, I believe,
is most likely
to be found among nonconformists,
rebels, and dissenters.
Grow With Us
Ogilvy’s mission is to inspire people and brands to make an impact. We believe the best way to do that is by fostering a community of inclusion made up of people from diverse backgrounds, where all contributions are valued, and where every employee has the chance to become their best creative and professional self.
Because our greatest asset is, has always been, and always will be our people, Ogilvy strives to be a people-first company. We are laser focused on providing best-in-class learning and development as well as career growth opportunities for all staff. We are deeply invested in and committed to developing our talent and fostering an environment of continuous growth.
