Vaseline and Ogilvy Singapore collaborated on a new product made by and for transgender women. Vaseline's mission is to give everybody healthy skin. The transitioning process can have a negative effect on skin, and with Thailand home to one of the world's largest transgender populations, the opportunity to create a new product specifically to tackle this issue arose. After two years of research and co-creation, we created Transition Body Lotion—the world's first clinically proven skincare solution for transgender women.