Leading Australian insurance provider AAMI has unveiled a new, far-reaching and long-term brand platform which embraces the quirks and challenges of Australia, reinvigorating AAMI's long-standing tagline "Lucky You’re With AAMI". The campaign is brought to life through a humorous and action-packed film that utilizes Dorothea Mackellar’s iconic poem "My Country," juxtaposed with the very unlucky – and very Australian – scenarios that people across the country sometimes face.