Breasts. Once they’re on your mind, you begin to see them everywhere. Thanks to a visual campaign from Breast Cancer Foundation NZ, seeing them everywhere may now help act as a reminder to get a mammogram, a crucial step in breast cancer prevention. The "Maybe its a Sign" campaign aims to create an always-on mammogram reminder, deploying images of breast-like objects throughout New Zealand and also depicted on a hero social film with a simple call to action — maybe it’s time to book a mammogram.