To celebrate HSBC's 140th anniversary in Malaysia, Ogilvy crafted "Legacy Lives," a campaign that transcends typical banking ads. Instead of focusing on products, we told a deeply personal, cinematic story of a Malaysian family across three generations. The film beautifully portrays their journey, subtly weaving in HSBC's presence as a constant support, enabling dreams and aspirations.
From a father's pursuit of education abroad to his daughter's self-discovery, the narrative captures the essence of legacy and the enduring power of family values. "Legacy Lives" is a moving tribute to HSBC's commitment to building lasting relationships and empowering financial success across generations.