LEGO’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future. The brand believes that play is a key element in children’s growth and development. High-quality play enriches a child’s life and lays a strong foundation for adult life, so that they have a better chance of growing-up to be what they dreamt of.
This campaign communicates the idea through kids’ dream careers in different fields, from science, arts to social service. Therefore, we chose 3 careers to represent each field- astronaut ad for science, rockstar ad for the arts and firefighter ad for social service. All chosen careers are inspired by the product- LEGO career sets.
