Born out of the ambition to engage with Gen Z and recruit them into a weekly habit, as well as to provide a consistent look and feel for the brand across the world, Sprite launched its first ever global brand platform in partnership: Heat Happens. The campaign is built on the insight that we are living in a world that’s more heated than ever before, where even small moments can escalate quickly.

By leveraging occasions throughout the day that might trigger moments of ‘heat’ and demonstrating that cool minds ultimately prevail, Sprite invites consumers to cool down with an ice-cold Sprite and to help them not lose their cool in such situations.