On World Sight Day, Ogilvy Bangalore and Titan Eye+ introduced the "Eye Test Menu," an initiative that redefines traditional vision care.

Targeting India's 3 million truck drivers—where one in three needs vision correction—the campaign strategically places eye test menus in truck stops and diners. This addresses a critical safety issue, with 25,000 crashes and 10,000 fatalities between 2021 and 2022, The "Eye Test Menu" is a testament to Titan Eye Plus's commitment to improving vision health in everyday life.