Coca-Cola Foodmarks puts a spotlight on unique “food landmarks” that are shaped by a market’s rich cultural tapestry and crafted with the real magic of Coca-Cola. As part of the ongoing campaign, the brand and WPP Open X, led by Ogilvy Singapore, created an entertainment piece that intersects music, food, and pop culture. The music video tells the story of two legends meeting for the first time and having an epic night out with Bangkok street food and ice-cold Coke – creating the ultimate Recipe for Magic. Composed by rapper F. Hero, the song references famous street food delicacies and locations that resonate with Thai Gen Zers.
