To showcase the transformative potential of their cloud computing and AI solutions, Alibaba Cloud collaborated with Ogilvy Shanghai to produce a captivating film airing across major TV channels in China and Europe for the 2024 Paris Olympic Games.
The film is a humorous exploration of technological evolution, framed through one man's enduring passion: wrestling. We follow his comedic frustrations, from the Ancient Greece period to today’s hyper-digital age, as he grapples with the limitations of each era's viewing experience. Leaping serves as a recurring motif, propelling us through time and symbolizing the relentless march of progress and innovation. It is only with the advent of Alibaba Cloud’s solutions, offering an elevated viewing experience, that our main character ultimately finds satisfaction.