Cerveza Sol is a premium beer brewed using solar energy, so the brand has taken an innovative step by sponsoring the sun symbol on Climatempo, Latin America's largest weather portal. When users visit the site, they notice a unique change: the traditional sun symbol in weather forecasts is replaced by the Sol logo whenever the temperature rises. In addition, the campaign also has a user generated content component, inviting individuals to posts pictures of the sun on their social media accounts.