Star Wars' iconic characters from Luke Skywalker and Darth Vader to Grogu and The Mandalorian are gracing limited-edition cans and bottles of Coca‑Cola and Coca‑Cola Zero Sugar this summer. “Coca‑Cola x Star Wars: Refresh Your Galaxy” features a series of 30 collectible package designs showcasing Star Wars characters and scenes beloved by an international, multi-generational community of fans. By scanning a can or an advertisement on the street, fans can unlock an incredible AR digital experience and learn about all the collectible cans with beloved characters from the Star Wars universe. In addition, fans can record a video of themselves that will be transformed into a Star Wars-style hologram transmission that can be used to share an uplifting message of community empowerment with friends and family. The collaboration kicks off with new creative content set in a movie theatre, a culturally iconic location for Star Wars and Coca-Cola.






















