Powerade took its game to the next level teaming up with LSU basketball star and rising hip hop artist Flau'jae Johnson for an exclusive new song ahead of March Madness 2025. "What it Takes" is an anthem for athletes and fans alike, celebrating the journey of perseverance, passion and pushing past the limits to make it the top. Accompanied by a new music video produced by multimedia powerhouse Lyrical Lemonade, the campaign builds upon the brand’s commitment to college sports and to the athletes that make it special.