To launch IBM's Watsonx, the company's next generation enterprise-focused artificial intelligence and data platform, Ogilvy New York created a campaign brought to life in two spots and a series of print ads. The spots reinforce the importance of using the right AI for your business, and underscore Watsonx's unique ability to create a tailored solution for each enterprise. In total, the launch campaign spotlights the importance of applying AI that is trusted, targeted, and built on the best open technology available.