Herta, the #1 French delicatessen meat brand, has created a plant-based sausage that looks, tastes and acts like the Knacki hot dogs kids love most. The campaign from Ogilvy Paris uses the plant-based hot dogs to create visuals of classic balloon animals, like a giraffe, dog, octopus, and butterfly. Kids instantly recognize the balloon animal visuals, creating a fun and lasting connection with the product that helps kids eat healthier in an enjoyable way.
