Samsung’s Galaxy foldable smartphones are all grown up. Now in their sixth generation, they’ve just received some major enhancements thanks to Galaxy AI, which will work natively across the category-defining Galaxy Z Fold6 and Galaxy Z Flip6 to take all of the things foldables do to even greater heights. In a new campaign from Ogilvy New York and Ogilvy Canada, Samsung highlights the make-or-break moments that we face every day, and the Fold and Flip's unmatched ability to help people rise to the occasion quickly and naturally in their moment of truth that industry-standard flat phones never could.