Coca-Cola unveiled its new global innovation platform, Coca-Cola Creations. Coca-Cola Creations will take the iconic brand trademark and lend it to new expressions, driven by collaboration, creativity and cultural connections. Through limited-edition, sequential releases, Coca-Cola Creations will introduce new products and experiences across physical and digital worlds. The first product to launch under Creations is Coca-Cola Starlight. Inspired by outer space, Starlight combines great Coca-Cola taste with a dash of the unexpected, including a reddish hue. Its taste includes additional notes reminiscent of stargazing around a campfire, as well as a cooling sensation that evokes the feeling of a cold journey to the outer limits.
