As certain rejections of feminism persist, Ogilvy Madrid and the Ministry of Equality of Spain, created a campaign that seeks to highlight the strength of feminism as a collective. Launched on International Women's Day, "Our Voice" seeks to highlight the fundamental contributions of the feminist movement to democracy and to the improvement of the lives of women and all of society. The campaign comes to life through through three spots where different groups of women stand up to inequality and demanding real and effective equality.