Breasts that play loud music with a built-in wind machine. Breasts that put on a laser show when exposed. Or popcorn. "Normal for me’ is different for everyone – and an important message addressed in the latest breast cancer awareness campaign from Breast Cancer Foundation New Zealand (BCFNZ). The new campaign shows the importance of every woman knowing what’s normal for them, no matter how unusual or fantastical it might seem. Using the tagline "Know what’s normal for you, so you’ll know what’s not", it aims to reinforce that the best way for women to engage in early detection is to get to know their own bodies, so they’re able to spot any changes.