Corona wanted to celebrate the act of unplugging from our busy, daily lives and reconnecting with nature. But in these busy times, it can be difficult for many of us to do that. So Corona and DAVID Bogotá created The 100% Natural Bar, a beachfront venue that is completely constructed from materials that can either be returned to nature, re-used, and recycled. The 100% Natural Bar inspires responsibility by encouraging people to make sure they leave nature how they found it when enjoying the outdoors.