Have body odor, chafing or overheating ever made you feel uncomfortable in your own skin? Dove believes that these side effects from sweat should never hold women back — especially when they happen all over our bodies — from our back to our chest, and all sorts of places in between. Now there’s a deodorant designed for that. Enter Dove’s revolutionary Whole-Body Deodorant — a game-changing product range offering 72-hour odor control and skincare benefits for every part of your body. To celebrate this breakthrough, we needed a launch as bold as the product itself. Reimagining the iconic ‘My Neck, My Back’ song for the next generation in partnership with the breakout Hip Hop & Rap artist Chika, empowers women to embrace movement with joyful disinhibition.
