This World Wildlife Day, Ogilvy India and The Hindu collaborated to create a "The Last Packs", a compelling campaign that paints wildlife conservation as something as fundamental as the food on our plates. The first release, The Last Coffee Pack, offers a glimpse into a future that could become reality if we fail to recognize the gravity of the situation. And it’s not just coffee—our spices, fruits, and so much more depend on the intricate balance of wildlife activity in our world. The full campaign will include six ads—a stark, recurrent reminder of how biodiversity impacts all life, including our own.