Kiehl’s has introduced its new intimate care line, Kiehl’s Personals, with a comprehensive “Pubic Service Announcement” campaign featuring comedian and actor, Ilana Glazer. The campaign targets Gen Z, highlighting two new products: Ingrown Hair & Tone Corrective Intimate Drops and Over & Under Cream Powder Deodorant. The products, designed based on market research showing significant body hair removal among Gen Z, aim to address related skin issues. The campaign features a humorous game show format in a hero film, addressing skin issues from body hair removal. Created by WPP Onefluence and Ogilvy PR, the campaign aims to normalize intimate care discussions, leveraging social media and engaging content to connect with the audience.