Building upon the brand’s commitment to college athletics, Powerade is back with another March Madness campaign. “It Takes More to Get This Far” spotlights the grueling workouts, the setbacks and sacrifices, and the unwavering drive to climb the ladder and "cut down the net" as National Champions. We created a film to bring the campaign to life, starring Powerade's star athlete partners, UConn's Alex Karaban, University of University of Arizona's Caleb Love, and North Carolina State University's Saniya Rivers. The campaign also sees the brand teaming up with over 35 additional collegiate athletes across the country for supporting digital and social content.