The intrinsic role piano plays in the lives of music lovers – whether beginner, hobbyist or muso – has been brought to life in a beautifully crafted and emotive new global platform for Kawai. The digital and social-first campaign explores the concept that pianos are “Instrumental to life” through a variety of film and static executions, capturing the deep emotions felt by three real pianists at different stages of their musical journeys. The campaign aired on on social, YouTube, and at industry events across Australia, the US and EU, including an experiential launch at the NAMM Show in California in January 2025.