Wander through the mayo aisle of any supermarket and you’ll see a sea of blue and yellow labels. While they might trick your eyes, they’ll never trick your tastebuds – because lookalikes don’t tastealike. Feast your eyes on the Imitation Jar — a Hellmann’s campaign that celebrates their iconic status by showing only competitor labels. 20 of them, to be precise. There might be a thousand and one mayos out there, but there’s really only one.
![The Imitation Jar — Hellmann's Outdoor billboard showing Hellmann's mayo jar label made up of a collage of other blue and yellow mayo jar labels](/sites/g/files/dhpsjz106/files/styles/our_work_image_gallery_720_w/public/work/details/WORK%201real%20mayo.jpg?itok=3JA_4vhZ)