Wander through the mayo aisle of any supermarket and you’ll see a sea of blue and yellow labels. While they might trick your eyes, they’ll never trick your tastebuds – because lookalikes don’t tastealike. Feast your eyes on the Imitation Jar — a Hellmann’s campaign that celebrates their iconic status by showing only competitor labels. 20 of them, to be precise. There might be a thousand and one mayos out there, but there’s really only one.