With a lack of solutions on the market for dandruff and flaky scalp, "Head of CeraVe” not only raises awareness for CeraVe’s new “developed with dermatologists” hair care line, but it also aims to destigmatize dandruff and other scalp conditions. We created a three-week intricately developed integrated and immersive campaign, partnering with Charli D’Amelio, Anthony Davis, and Paige Bueckers to become the new “Heads of CeraVe,” announced through surprising and viral moments. Additionally, CeraVe partnered with SNL 50 on a spot starring Dermatologist Dr. Portella, Bowen Yang and Sarah Sherman as a parody metal band.