Ogilvy India and Cadbury have come together to reimagine one of the most loved advertising films in India — the 1993 spot “Cadbury Cricket”, where a young girl dances on a cricket pitch to celebrate her boyfriend’s century. In the 2021 version, the roles are reversed. We see the girl hitting a century, prompting her boyfriend to jump onto the field to dance and celebrate her smashing performance, with the spot concluding on the message #GoodLuckGirls. The reimagined film is an entertaining and engaging way for the brand to honor and celebrate the amazing achievements that young girls are accomplishing every day.
