Football Australia, partnering with Ogilvy, launched the "Dream Team" podcast to engage young fans with the Matildas during the Paris 2024 Olympics. Given the 3:00 am AEST kick-offs for group matches, the series uses AI to create bedtime stories narrated by Matildas’ captain, Steph Catley. These stories are released on Spotify and Apple Podcasts shortly after each match, allowing young fans to relive the excitement at their convenience. The initiative aims to inspire the next generation of football fans by combining the excitement of the Matildas’ Olympic journey with engaging storytelling while underscoring the Matildas' cultural impact and aiming to foster a lifelong passion for football among young Australians.
