Lloyds and Ogilvy One in the UK launched a social-first campaign empowering women to jump start their investing journey. Based on the finding that men invest a staggering £567,000,000,000 more than women, the campaign leverages the popular vox pop trend by asking men and women across London "Do you know how much more men invest than women?", capturing their stunned responses when they hear the answer.  The campaign lived across TikTok and email, driving momentum around Lloyds Banking Group’s ongoing commitment to advancing everyone financially.